Propertymark, the go-to consumer organisation which helps people buy, sell, rent and let their homes, today launches its first national television advertisement to highlight the importance of using an agent who is ‘Propertymark Protected’.
The advert will appear across popular channels such as More 4, Home, Good Food, Eden, Discovery, Sky Sports News and Sky Living reaching approximately 30million adult viewers.
We are proud to be members of Propertymark, which unites the know-how and experience of the five leading membership organisations – the Association of Residential Letting Agents (ARLA), the National Association of Estate Agents (NAEA), the National Association of Valuers and Auctioneers (NAVA), NAEA Commercial, and ARLA Inventories – for services in lettings, sales and auctions. The organisation creates a single voice which promotes professionalism and integrity among those working in the property industry. By holding its members accountable and by empowering consumers with knowledge and advice, Propertymark protects consumers and their money during their property transactions.
Hayley Moore, one of our Partners, comments: “By displaying the Propertymark logo in our agency window we’re letting consumers know they’re in safe hands and their money is protected. The launch of the television advert will help to raise further awareness of the work Propertymark is doing to support consumers and we hope as a result, people will proactively look for the ‘Propertymark Protected’ logo when choosing an agent in the future.”
David Cox, ARLA Propertymark Chief Executive, and Mark Hayward, NAEA Propertymark Chief Executive, said: “At present, consumers don’t know where to go for property advice or can’t be sure if they are dealing with a professional. Propertymark is changing this by acting as a stamp of approval for consumers when they seek property expertise. With the help of our members, some of whom participated in the filming of the advert, we’re encouraging consumers to look for the ‘Propertymark Protected’ logo. This means they’re dealing with a professional who has opted for regulation in an unregulated sector and will ensure their money is protected.”
About ARLA Propertymark
ARLA Propertymark is the UK’s foremost professional and regulatory body for letting agents; representing over 9,000 members. Our members operate to professional standards far higher than the law demands and we campaign for greater regulation in this growing and increasingly important sector of the property market. By using a ARLA Propertymark protected agent, consumers have the peace of mind their agent will provide a professional service and their money is safeguarded by Propertymark’s Client Money Protection scheme.
About NAEA Propertymark
NAEA Propertymark is the UK’s leading professional body for estate agency personnel; representing members who practice from over 11,500 offices in all aspects of property services. We are dedicated to the goal of professionalism within all aspects of property, estate agency and land. Our aim is to reassure the general public that by appointing a NAEA Propertymark Protected agent to represent them, they will be safeguarded and receive the highest level of integrity and service for all property matters.
Watch the advert here: https://www.youtube.com/watch?v=rqXrHcBQX_w